Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Trailhead

Use Einstein Features in Marketing Cloud

Salesforce via Trailhead

Overview

Enhance your digital marketing strategy with Einstein in Marketing Cloud.
  • Activate Einstein features in Marketing Cloud.
  • Gain insights on how your emails and journeys are performing in Marketing Cloud.
  • Automate segmentation for email and mobile campaigns with Einstein Engagement Scoring.
  • Select the best time and frequency for sends using Einstein tools in Marketing Cloud.

Syllabus

  • Marketing Cloud Einstein Activation: Quick Look
    • Activate Einstein Features in Marketing Cloud
  • Einstein Messaging Insights: Quick Look
    • Get to Know Einstein Messaging Insights
  • Einstein Engagement Scoring in Marketing Cloud
    • Explore Engagement Scoring
    • Review Engagement Scoring for Mobile
    • Use Engagement Personas in Journey Builder
  • Einstein Send Time and Frequency Optimization
    • Send Messages at the Right Time
    • Send the Right Number of Messages
    • Analyze Send Time and Frequency

Reviews

Start your review of Use Einstein Features in Marketing Cloud

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Someone learning on their laptop while sitting on the floor.