What you'll learn:
- Learn the fundamentals of UX Research and why it is ripe for AI augmentation
- Utilize AI and Large Language Models for UX Research, with a focus on ChatGPT
- Set up an AI-integrated UX research process
- Use ChatGPT for user interviews and qualitative data analysis
- Generate insights fast and accurately using AI
- Understand the ethical implications and the best practices for using AI in UX Research
Are you curious how Artificial Intelligence, or AI, will help you discover customer insights faster than ever before? This course is for you!
You will learn how Large Language Models such as ChatGPT can speed up your User Experience (UX) Research process. This class is a step-by-step guide to seamlessly incorporating AI tools into your UX Research process for greater efficiency and to get valuable user insights faster!
AI is rapidly transforming the field of Design and UX research. Learning to leverage AI tools like ChatGPT is essential to stay on the cutting edge, optimizing your research process and getting richer insights. Whether you're a seasoned researcher or you're new to UX, the techniques learned in this course will help you conduct UX research more efficiently and with higher accuracy, making your findings more valuable to your team or clients. These skills can be applied to any UX research project, whether you're working in a professional setting or exploring personal projects. The course is taught by an experienced professional in the field, having spent more than a decade working hands-on in UX Research for agencies, large corporates and startups and teaching UX in professional courses and workshops internationally.
What You Will Learn:
Fundamentals of UX-Research and AI augmentation
Utilizing Large Language Models with a focus on ChatGPT
Setting up an AI-integrated UX research process
Using ChatGPT for user interviews and qualitative analysis
Generating insights fast and accurately using AI
Best practices and ethical considerations for using AI
Who This Course is For:
This course is for designers, product managers, UX professionals, and enthusiasts who are eager to explore the potential of AI in UX research.
No prior knowledge of AI or UX Research is required.
A curiosity to learn about your users and customers is all you need!
