What you'll learn:
- Prioritize market entry decisions based on extensive market research
- Plan and participate successfully to international B2B Trade Shows
- Plan and prepare marketing and communication materials for the B2B Trade Shows
- Boost sales staff performance on the trade show floor
- Discover trade shows visitors’ profiles, needs, and objectives
Are you a producer deprived of a high percentage of profits for the benefit of traders and importers?
This is a chance for you to learn how to find a more profitable market for your products/services and present your solutions with confidence and professionalism in order to attract more suitable partners on new markets by exhibiting in international trade shows.
Are you a sales or marketing leader who want to improve your team’s performance on the trade show floor?
Designed for management, sales, and marketing professionals this course will walk you through how to research, plan and execute successfully a trade show participation project, what marketing tools to use, and how to train your staff.
Are you someone who wants to develop new skills related to international trade show participation?
If you are taking this course without having a company and a product in mind I encourage you to pick a company you would like to work for and do the research, planning, and preparing for a market you consider opportunistic for that company and later use your work to get an interview with them. Practicing will help you become confident and rely on your newly acquired skills.
By the end of this course, you will be able to research new market opportunities, plan and participate in a B2B trade show, plan and prepare the marketing strategy for the event, develop the right behavior on the trade show floor.
What does this course cover?
Market Research – Learn how to research the market you want to enter by investigating competitors, local producers, similar solutions on the market, consumers, and potential customers.
B2B Trade Show Planning – Planning is the key to success! Learn how to select the right trade show, set goals, select the team, create a budget, and organize the booth.
B2B Trade Show Communication and Marketing Plan – Learn the communications and promotional materials you need to prepare for the Trade Show participation.
B2B Trade Show Sales Team – Study the team business behavior on the trade show floor and learn about the visitors’ profiling.
This course is not for you if you are an expert in marketing: market research, trade shows, communication, promotional materials, and business development strategies.
