What you'll learn:
- Design and implement effective and aesthetically pleasing social media images and ads
- Apply science-backed principles of digital marketing for more shares, likes, fans, followers, and purchases via social media and online digital marketing
- Write effective and appropriate promotional copy and calls to action for online digital marketing and social media marketing
- Apply effective color, including appropriate hue, saturation, and value, in social media marketing
- Design effective animated ads and cinemagraph social media image posts using Adobe Photoshop
- Get more clicks, likes, shares, follows, and purchases on media such as Twitter, Facebook, YouTube, Instagram, and more.
Would you like to get more clicks, shares, retweets, comments, likes, fans, followers, and purchases via social media marketing and/or digital marketing?
Then this course is for you.
Perhaps you're a YouTuber who wants to get more clicks on your video thumbnails. Or you use Facebook brand pageto promote your brand or company and want to know the science-backed factors to get more fans, comments, likes, and shares. Or perhaps you run Twitter for a large corporation and want to get more retweets.
Learn the Science-Based Methods of Effective Social Media and Digital Marketing:
In this course, you'll learn from three types of lectures:
Short, helpful lessons covering the numerousscientific, quantitative studies thathave found what factors lead to more engagement, followers, and purchases via social media marketing and online advertising. Some of these studies have looked at top 100 global brands' campaigns over a number of years to see what factors contribute to higher engagement.
Practical, hands-on exercises to put these principles into practice by designing social media images and ads.
"Behind the scenes"lectures where Iupload the images we've designed together and thenconfirm the earlier large-scale studies with small-scale tests.
Course Structure and Progression:
In this course, you'll learn and applythe industry-standard design principles, and then you'll learn and apply the science of getting more clicks and engagement. You'll then be amazed bythepower of writing appeals,color, and other marketing tipsby learning from science-backed marketing secrets confirmed in academic journals. You'll design ads and images throughout the course in order to put these principles into practice.
Practical Projects:
If you want to follow along with me exactly in the handful of practical exercises, then you'll need Adobe Photoshop, preferably Creative Cloud, although earlier versions work as well. Ialso include links to free image editing programs in the course, although for the animated ads lesson, you'll need Photoshop. Of course, if you're only interested in the science-backed marketing tips and you hire someone else to design your social media images, then you won't need the software.
See the promotional video for my qualifications to teach this course and let me know if you have any questions! Thanks!
Some other courses feature anecdotal evidence or even inaccurate information NOT backed up by any study (for example, the mythical "names of files affects your YouTube SEO"lie, told by various Udemy instructors,which is not proven and whichYouTube themselves debunked).
The information you learn in this course is the result of five months' studying all academic journal articles and other studies on social media marketing and digital marketing. Iwent through hundreds of articles so I could summarize them in helpful lessons which can then be applied.
