What you'll learn:
- Why social media matters
- Using social media for business outreach
- Social media benefits and drawbacks
- Overview of key social media tools
- When to blog, comment or listen.
- The business case for RSS, blogging and podcasting.
- How to integrate new media into conventional public relations campaigns.
- The basics of search engine optimization (SEO).
- Podcast development, production and distribution.
- About video-on-demand and webcasts.
- About social bookmarking and networking.
- How to use Twitter to track news and build communities.
- HTML and RSS measurement techniques
- How to live stream video to the web from any smart phone
- How to embed photos, videos and PowerPoints from a social network on your website
- How social media can drive business social responsibility
27 social media management training videos on reputation management & online brand management strategy
Social media management training for social media managers, executives and entry-level employees from the top-rated social media training provider. Learn on your desktop, smart phone or tablet.
Learn the rules of social media engagement and the disruptive impact
Intro to YouTube, SoundCloud, Blogger, Google Analytics, Flickr, Ustream & more
Social media strategy for leveraging Facebook, Twitter and Linkedin
Best practices and case studies from Toyota, PSNH & US Dept. of Defense
Exclusive tips and tricks from social media managers at major brands
We help employers manage the risks and capitalize on the opportunities of social media in the workplace through expert-led, self-paced online training videos and tutorials.
Whether you’re a new social media manager, an executive or an entry-level employee, this online course includes everything you need to know to come up to speed on social media management strategy and tactics. Update your professional skills for today’s digital job market. Learn social media management anytime, anywhere on any device.
Eric Schwartzman specializes in digital marketing strategy, social media audits, social media policy development, social media compliance, social media marketing, search engine optimization and web development.
Schwartzman founded iPRSoftware and is the author of "The Digital Pivot:Secrets of Online Marketing" and the best selling social media marketing book “Social Marketing to the Business Customer,” the first book on business-to-business applications of social media.
