What you'll learn:
- Understand how search engines work including crawling, indexing and ranking
- Learn how to use Google Search Console to monitor search engine performance and identify errors
- Research keywords the most appropriate keywords for which to optimise your site
- The importance of link building and link building strategies
- Local SEO: Driving traffic to your local business
- Monitoring keyword performance
- Black Hat and What Hat SEO. Avoiding falling foul of Google's rules
- Technical SEO: Configuring your website to maximise search engine performance
- On-Page SEO: How to write optimise content
Learn how to grow your website’s natural search engine traffic from Google and Bing – the world’s largest Search Engines. Search Engine Optimisation is one of the most cost-effective marketing channels and a great opportunity for entrepreneurs to increase sales.
This course is taught by Trevor Ginn, a successful online retailing entrepreneur who runs an online business that sells over $5 million/year. Trevor Ginn has over 15 years of generating sales through organic search engine traffic. He will show you how to:
Understand how Search Engines work, including crawling, indexing and ranking
Identify the best links for your business and start a link-building campaign
Avoid breaking Google’s rules
Optimise your site for search (Technical SEO)
Research and identify the best keywords for your business
Identify the different elements of an HTML page and how they contribute to your performance
Create Search Engine Optimised Content (On-Page)
Track your performance using Google Search Console and fix errors
Monitor your natural search performance
Each section has a written course summary, and once purchased, this course is available to students forever.
Course content and overview
This course is for you if you have just launched a new website or are a more experienced website owner looking to increase natural search engine traffic and boost sales. The course comprises of 8 detailed sections, each of which tackles an aspect of Search Engine Optimisation. After completing the course, you will be able to:
Ensure your site setup will maximise performance
Select the right keywords for your business
Create Search Engine Optimised content
Launch a link-building campaign
Optimise your business for local search
This course distils the instructor’s enormous experience of search engines and selling online into 25+ digestible lessons. He is always happy to answer questions and loves hearing from students.
