What you'll learn:
- How to find and prioritize our best strategic options
- How to discover customer, market, and competitive insights to power a product strategy
- How to experiment and refine our strategic options
- How to decide, act, and track a product strategy
- How to gain support and alignment for a product strategy
If we are asked, we almost universally say product strategy is important, but our teams don’t act this way.
We often don’t do a strategy, our strategy becomes a series of small enhancements, our strategy becomes whatever we do to win the next deal.
Let’s turn this around! Creating and running a product strategy is our best chance to focus, motivate, and align our teams, it’s our best chance to innovate, it’s our best chance to be bold and go big.
If you are a VP/Director/Head of Product, a product manager, a product marketer, or an engineering leader, the goal of this course is to get you the process and tools you need to successfully create, experiment, and run a product strategy.
We’ll go through five steps:
Defining our goals with a product vision and objectives
Understanding our environment (customers, markets, competition, technology, regulations…) and finding insights to power our strategy
Finding and prioritizing our best strategic options
Experimenting and refining our options to ensure they work in the market
Deciding, acting, and tracking a product strategy
We’ll keep this course very practical (not academic!). In each section, I’ve included tools, examples, and activities to help make product strategy real – and doable.
Product Strategy: Create, Experiment, and Go Big…I hope you’ll join us!
