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Udemy

How to show your ads only to people who convert!

via Udemy

Overview

​Best strategies from an Ex-Googler that actually work.

What you'll learn:
  • Run Google AdWords campaign with more conversions
  • Experience lower cost/conversion in their campaigns
  • Understand what are the suitable campaign settings for high ROI
  • Understand and decide which keywords to bid high on and which keywords to pause
  • Understand the concept of Bid adjustment
  • Understand how to choose favorable location settings for maximum benefit
  • Understand the dynamics of ad scheduling
  • Take a call on which devices are performing well and how to use it to your benefit
  • Learn how to create awesome ads
  • Learn the importance of tightly themed ad groups and how to effectively group keywords for maximum results
  • Techniques to prevent irrelevant clicks by adding negative keywords and how to choose negative keywords

This course will provide you withvery deep insights into how to analyse your AdWords account performance and then make changes to your account based purelyonfacts, thuseliminatingtheguesswork.

At the end of the course, you will be able to:

  • Show your ads only to the right people
  • Bid only on the keywords that convert
  • Make use of very powerful levers other than keyword that will shoot up your conversions
  • Spend money only where you will get results
  • Avoid all the irrelevant clicks and cost
  • Get maximum ROI on your marketing expenditure

About the Trainer:

This course has been designed by an ex-Googler after working with hundreds of Top tierclients from across the globe. Over the years, she hashandled a portfolio of clients from diverse backgrounds ranging from travel, healthcare, auto, media and entertainment tofood and beverages and branded apparel. Some of them include Nike, Tiffany, Chanel, Prada, Louis Vuitton, Emirates, Cathay Pacific, Etihad Airlines, Hilton Hotels, Tripadvisor, Kayak, Expedia, Disney Studios etc.

Thank you so much for taking the time to check out thiscourse. Weknow you're going to absolutely love it, and wecan't wait to share ourknowledge and experience with you on the inside!

Why wait any longer?

Click the green "Take This Course" button, and join thiscourse 100% risk free now!


Taught by

Faculty of Digital Education

Reviews

4.7 rating at Udemy based on 49 ratings

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