What you'll learn:
- Understand different channels of digital marketing.
- Integrate components and channels of digital marketing in your overall marketing strategy.
- Learn how to track and calculate return on investment.
- Have the ability to create online marketing plans.
This course introduces Concepts of Digital Marketing. It provides formats, hands-on experience and worksheets to create digital marketing strategies in consonance with business objectives. It gives a complete knowledge of the channels of digital marketing so that a marketer can decide which channel would be the most profitable for the business. Identifying KPIs in digital marketing are important and in this course I will show you how to identify KPIs..
The course aims to introduce digital marketing concepts and provide a systematic overview of all channels and components of digital marketing. Digital marketing is an integral part of any marketing process. By itself it is completely specialized and extremely vast.
Complete with formats and worksheets, that you can apply instantly.
