What you'll learn:
- Learn to negotiate good business development deals
- Learn how to structure business development deals
- Use technology, information, distribution, and brand partnerships
- Learn how to start and grow your business relationships
Master business development to leverage strengths of other companies to enhance your own through creating business partnerships that carry long-term benefits for your business and the businesses you partner with.
LEARN HOWTOALIGNANDSTRUCTUREDEALS
See examples of how to take a hopeless business situation, and reverse it using business development that helps you partner with with the right kinds of companies that can help you.
EMPHASISONTHEQUALITYOFRELATIONSHIPS
The emphasis of this course will be on quality of the most important business relationships rather than many mediocre relationships.
Anyone can send out mass spam-like email campaigns hoping to get a few responses. But those aren't too well targeted, and typically yield poor results.
The best results come from fostering a few wisely chosen business relationships with the right people. If your relationships with the right people grow over time, it will lead to many big deals where everyone wins.
GETINTOGOODDEALS
It's not enough just to do business development (sometimes referred to as biz dev), you also have to negotiate a good deal for your business, and the business you are partnering with. So in this course, you will also learn the common negotiation tactics where both parties win.
