What you'll learn:
- Apply basic, intermediate, & advanced growth techniques to their own campaigns or their company's
- Understand the basics of advertising psychology & persuasion
- Design and start their own email advertising campaign
- Design and predict their company or product's growth trajectory
- Apply the traction model of distribution to their own venture or firm
- Design and run their first Google adwords campaign
- Design and run their own Facebook ads campaign
- Analyze other types of advertising and their suitability for each campaign
- Understand the basics of company and product branding
- Look for and decide between available marketing & growth positions
- Put together a personal portfolio that will increase their likelihood of being hired
- Use tactics for using free work to increase their exposure before applying for jobs
- Know what to expect during interviews for marketing positions
Marketing is changing
Marketers no longer just sit in a room and come up with catch slogans like in Mad Men.They’re now required to be more analytical, more technical, and take ownership of a larger part of the traditional customer funnel
What does that mean?
It means that your traditional education and your traditional understanding of marketing are becoming obsolete. Companies are no longer hiring marketers to sit and watch over ad campaigns; they’re hiring marketers that can not only plan, design, and run their own campaigns but also influence and understand their products on a much deeper level
In this course we’re going to focus on both core marketing fundamentals but also on the more advanced growth marketing strategies that are becoming more and more in demand. We'll cover the basics that any marketer should know and then expand into day to day actionable skills you're going to be required to have. In the second portion of the course we'll focus on how you can set yourself up for success in the marketplace and how to find, vet, and lock down a job in Marketing or Growth.
Who should take this class?
The class is designed for 3 types of students:
1) Anyone with a passion for marketing and specifically wants to learn in demand growth marketing strategies
2) Anyone who wants to transition to marketing and get a job
3) Anyone who wants to apply growth techniques to their own ventures and run their campaigns the same way a professional firm would
