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Google

App Marketing

Google via Udacity

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Overview

Without customers, your business does not exist. Marketing helps you understand your potential user and focus your product on their needs. This course will help you organize a strategy of identifying your perfect user, find ways to connect with them and what you’ll say when you find them. This covers research, planning, execution and most importantly how to grow your user base.

Syllabus

  • Understand the User
    • Learn to define and create a targeted marketing plan for specific user segments.,Analyze your competitive advantages and disadvantages through market segmentation and learn how to position your product.,Conduct competitive analysis in order to create your unique value proposition.
  • Pre-launch
    • Create marketing goals in order to focus your marketing plan.,Start thinking about your distribution plan and consider what keywords work best for your goals.,Learn about the beta-testing community, and prepare your landing pages.
  • Launch!
    • Prepare, launch, execute, and gain your first users.,Outline a go-to-market strategy and gain the know-how to execute on it.,Learn SEO (search engine optimization) skills to get your first 1000 users.
  • Customer Acquisition
    • Learn about paid and free customer acquisition methods from Ads.,An introduction to social marketing, email marketing and more.
  • Measurement Fundamentals
    • Learn to use data to iterate and optimize your marketing plan.

Taught by

Lauren Castellano and Roni Bonjack

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Reviews

4.7 rating, based on 3 Class Central reviews

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  • Aayush Goyal
    The course teaches some of the crucial and main strategies to go after when you are seriously looking to bring more users in and want them to retain.
  • Anonymous
    Very very useful for startups, loved it. Lots of greatly presented content, easy to follow, and highly actionable. No filler, luckily.
  • Anonymous
    I like this course a lot, I think it gives a lot of info and and tools to use when launching an app, all very valuable and useful for startups!!
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