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Indian Institute of Management Bangalore

IPRs and Arts and Culture - A Management Perspective in Digital Era

Indian Institute of Management Bangalore via Swayam

Overview

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About the Course:What is culture?The Oxford dictionary defines it as " The ideas, customs and social behaviour of a particular people or society".Arts, Culture, and Heritage have been approached from historical, legal, aesthetic and institutional perspectives. While exposure to these dimensions forms the foundation for education and knowledge in the arts, the task of creating a cadre of professional managers and policy makers who are sensitive to the trends imposed by the new generation of digital technologies and economic instruments remains to be accomplished. It is for this need that this course has been conceived.Goals and Objectives:The goal of this course is to provide insights on the management dimensions of arts, culture, and heritage for professionals and students who desire to specialize in this domain.The overall objectives of the course are as follows:Provide the conceptual essence of arts, culture and heritage.Elaborate on the managerial implications of different schools of ontology and philosophical thought on arts culture and heritage (both Western and Eastern streams)Expose learners to Managerial Economics of Arts and HeritageProvide a perspective on the organizational structures of arts organizations and their management systems.Expose learners to the craft of policy making in the realms of arts and culture.Speculate on the arts organizations of tomorrow.

Syllabus

Week 1: Arts, culture and civilizationWeek 2: Policy Landscape: Cultural and Natural HeritageWeek 3: Foundations of Managing Arts and Culture EnterprisesWeek 4: Managerial Challenges: Finance and CompetitionWeek 5: Global Perspectives on Arts and Culture

Taught by

Damodaran A

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