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Indian Institute of Management Bangalore

Arts and Culture: Towards a New Management Paradigm

Indian Institute of Management Bangalore via Swayam

Overview

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About the Course:What is culture?The Oxford dictionary defines it as " The ideas, customs and social behaviour of a particular people or society".Arts, Culture, and Heritage have been approached from historical, legal, aesthetic and institutional perspectives. While exposure to these dimensions forms the foundation for education and knowledge in the arts, the task of creating a cadre of professional managers and policy makers who are sensitive to the trends imposed by the new generation of digital technologies and economic instruments remains to be accomplished. It is for this need that this course has been conceived.We are excited to have you all on this 5-week learning journey with us!Goals and Objectives:The goal of this course is to provide insights on the management dimensions of arts, culture, and heritage for professionals and students who desire to specialize in this domain.The overall objectives of the course are as follows:(a) Provide the conceptual essence of arts, culture and heritage.(b) Elaborate on the managerial implications of different schools of ontology and philosophical thought on arts culture and heritage (both Western and Eastern streams)(c) Expose learners to Managerial Economics of Arts and Heritage(d) Provide a perspective on the organizational structures of arts organizations and their management systems.(e) Expose learners to the craft of policy making in the realms of arts and culture.(f) Speculate on the arts organizations of tomorrow.

Syllabus

Week 1: Arts, culture and civilization
  • Overview
  • An Introduction to Culture
  • The Essence of Culture
  • Basic Concepts of Heritage
  • Cultural Policy and Creative Enterprise
Week 2: Policy Landscape: Cultural and Natural Heritage
  • Overview
  • Global Cultural and Natural Heritage
  • Benefits of the World Heritage Convention
  • World Heritage Sites
  • Protecting Intangible Heritage
Week 3: Foundations of Managing Arts and Culture Enterprises
  • Overview
  • An Introduction to Managerial Cultural Economics
  • Arts' Enterprises
  • Complexities of Creative Arts' Enterprises
  • The Theorem of Uniqueness
  • An Introduction to Environmental Economics
  • Creative Capita
Week 4: Managerial Challenges: Finance and Competition
  • Overview
  • Production Systems for Arts' Enterprises
  • The Consumer's Interface
  • The Effects of Cost Disease
  • Economic Issues for Enterprises
Week 5: Global Perspectives on Arts and Culture
  • Interviews:
  • Professor in conversation with...
  • Adoor Gopalakrishnan
  • Bose Krishnamachari
  • Jayanta Sengupta
  • Nathalie Bondil
  • Sachidanand Joshi
  • Sharon Lowen
  • Course conclusion

Taught by

Damodaran A

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