Essentials of International Marketing

Understanding international marketing is not only advantageous but also necessary in the modern, worldwide business. " Essentials of International Marketing," a thorough seven-week course, is carefully tailored for professionals, entrepreneurs, students, and anybody else who wants to understand the dynamic world of worldwide marketing. This seven-week curriculum provides an in-depth examination of the strategies, difficulties, and complexities of marketing internationally.This fascinating course combines academic understanding with real-world application of concepts. The participants will delve into the intricacies of cultural diversity, foreign market research, entry strategies, and global marketing plans, starting with an overview of global versus domestic marketing.The course covers digital media, online reputation management, and e-commerce with an emphasis on digital marketing strategies in a global setting. These abilities are essential for success in today's industry because of how important the digital landscape is.The final week's emphasis switches to legal and ethical issues in international marketing, giving learners the skills they need to deal with tricky foreign legal situations and moral dilemmas." Essentials of International Marketing " provides a thorough, adaptable, and engaging educational experience. It is perfect for people who want to broaden their business abroad, hone their international marketing skills, or obtain a professional advantage because it can be accessed from any location in the globe.Objectives - Identify and differentiate between domestic and international marketing approaches.Conduct comprehensive strategic analysis of industries and markets by applying PESTEL analysis, Porter's Five Forces Model, and integrating both frameworks to make informed strategic decisionsAnalyze the effects of cultural diversity on consumer behaviour and marketing strategies in various international contexts.Acquire proficiency in conducting comprehensive international market research and utilize the findings to formulate effective market entry strategies.Formulate adaptable international marketing strategies that effectively integrate standardization and localization requirements.Critically evaluate digital marketing techniques in a global setting, including the use of social media, e-commerce platforms, and techniques for managing online reputations.Apply knowledge of legal and ethical standards to address specific challenges in international marketing, ensuring compliance with international laws and ethical business practices.Enhance practical abilities through engagement in interactive workshops, case studies, and scenario-based learning, applying theoretical knowledge to tangible international marketing challenges.