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Strategies for Competitive Advantage

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Overview

You can use the videos in this short training course to help your employees review the basic elements of competitive advantage. The lessons provide an overview of the different ways to gain a competitive advantage as well as help managerial employees see options for implementing these strategies into a marketing plan.

Syllabus

  • Ch 1. Elements of Competitive Advantage
  • Ch 2. Gaining Competitive Advantage

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