This is a master class in gaining a competitive marketing advantage.
Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, guides you through proven strategies and practical steps for implementing technology, segmentation, differentiation, and positioning into your marketing plan.
Professor Sheth shares wisdom and insight from decades of experience, years of research, and recommendations from multiple senior industry leaders to help grow your brand and set your business apart from the competition.
Creating a Differential Competitive Advantage -Jagdish Sheth
Kennesaw State University via Coursera Specialization
Overview
Syllabus
Course 1: Branding for Differential Advantage with Jagdish Sheth
- Offered by Kennesaw State University. This course suggests how branding creates value for the product through standardization and quality ... Enroll for free.
Course 2: Segmenting the Market with Jagdish Sheth
- Offered by Kennesaw State University. This course is all about how to segment the market to take advantage of market heterogeneity. The ... Enroll for free.
Course 3: Creating Global Brands with Jagdish Sheth
- Offered by Kennesaw State University. It is becoming increasingly important to expand into foreign markets in order to achieve significant ... Enroll for free.
Course 4: How Technology Will Shape Marketing with Jagdish Sheth
- Offered by Kennesaw State University. This course explains how digital technology is transforming marketing. It focuses on how technology ... Enroll for free.
- Offered by Kennesaw State University. This course suggests how branding creates value for the product through standardization and quality ... Enroll for free.
Course 2: Segmenting the Market with Jagdish Sheth
- Offered by Kennesaw State University. This course is all about how to segment the market to take advantage of market heterogeneity. The ... Enroll for free.
Course 3: Creating Global Brands with Jagdish Sheth
- Offered by Kennesaw State University. It is becoming increasingly important to expand into foreign markets in order to achieve significant ... Enroll for free.
Course 4: How Technology Will Shape Marketing with Jagdish Sheth
- Offered by Kennesaw State University. This course explains how digital technology is transforming marketing. It focuses on how technology ... Enroll for free.
Courses
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This course explains how digital technology is transforming marketing. It focuses on how technology will enable salespeople from selling products to becoming trusted advisors for customers, especially in financial and health services. Technology will also impact all 4 P’s of Marketing from product, promotion, price, and distribution, especially with the rise of e-commerce. For example, pricing will become more dynamic in a real-time basis based on demand and supply, and we will switch to digital advertising from print and television advertising.
Taught by
Jagdish Sheth
