Marketing 306 has been evaluated and recommended for 3 semester hours and may be transferred to over 2,000 colleges and universities. With this self-paced course, you get engaging lessons, expert instructors who make even the most challenging marketing topics simple, and an excellent resource for getting a head start on your degree.
Overview
Syllabus
- Ch 1. Selling to Businesses & Consumers
- Ch 2. Communication Skills for Selling
- Ch 3. Consumer Buying Behavior & Influences
- Ch 4. Business Buying Behavior & Influences
- Ch 5. Post-Sale Customer Relationship Management
- Ch 6. Sales Forecasts & Budgets
- Ch 7. Sales Force Management
- Ch 8. The Sales Planning Process
- Ch 9. Selling Strategies
- Ch 10. Required Assignments for Marketing 306
