This professional development course offers short and engaging lessons that cover essential email marketing fundamentals and strategies. Your company's marketing employees can learn simple techniques that can be used to market to customers for the purpose of increasing sales and profits.
Overview
Syllabus
- Ch 1. Email Marketing Fundamentals
- Ch 2. Email Blasts & Automated Email Marketing
- Ch 3. Email Copywriting & Design
- Ch 4. Click-Through Rates & Calls to Action
- Ch 5. Email Marketing & Customer Acquisition
