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Business 203: Introduction to Retail Merchandising

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Overview

Business 203: Introduction to Retail Merchandising has been evaluated and recommended for 3 semester hours and may be transferred to over 2,000 colleges and universities. With this self-paced course, you get engaging lessons, expert instructors who make even the most challenging business topics simple, and an excellent resource for getting a head start on your degree.

Syllabus

  • Ch 1. Introduction to Retail Merchandising
  • Ch 2. Types of Retailers & Retail Channels
  • Ch 3. Retail Operations
  • Ch 4. Retail Location Selection
  • Ch 5. Retail Design & Presentation
  • Ch 6. Retail Merchandise Planning Process
  • Ch 7. Buying Merchandise for Retail
  • Ch 8. Retail Pricing Strategies
  • Ch 9. Marketing & Communication in Retail
  • Ch 10. Retail Buyer Behaviors
  • Ch 11. Customer Service in Retail

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