[Recommended Preparation: CL 120 or equivalent; RDG 56 or equivalent or through the Southwestern College multiple measures placement processes.] Covers how to get your website top placement with web searches. Introduces search engine marketing, including strategies, multimedia, and portable devices. Includes hands-on training with target keywords, measurement, and optimization. Practices the emerging social media like blogs, auctions, social networks, and advanced search. [D; CSU]
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