How can improving your campaign benefit your business? Harness Search campaign optimization best practices to unlock new potential. After completing this intermediate Google Ads Search learning path, you'll be able to: - Determine the Google Ads marketing metrics that align to your marketing objectives - Describe optimization strategies for Google Ads campaigns Note: Some courses contain links to sites that may not be available in your preferred language, or that require you to select your language.
Explore Search Ads Optimization Best Practices
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Overview
Syllabus
- Pre-Self-Assessment: Please answer the following questions. Your input will help us understand your starting point and continue to improve your learning experiences.
- Pre-Self-Assessment
- Optimize Search Campaigns for Marketing Objectives: Examine how Search campaign optimization best practices can boost the performance of your ads and help you reach your business goals.
- Boost Conversion-Based Strategies in Search
- Grow Consumer Value with Google Search
- Explore Bid Strategies in Search
- Reach the Right Audience for Your Business
- Enhance Relevancy through Customized Creative
- Optimize Budgets with Performance Planner
- Post-Self-Assessment: Please answer the following questions to help us understand the quality of your learning experience and how we can improve going forward.
- Post-Self-Assessment
