Writing Advertisements: Copywriting for Sales and Brand Engagement

Learn professional copywriting techniques for writing persuasive advertisements for social media, online search and print - quickly and easily.

The straightforward copywriting techniques you'll learn in this class will help you write better advertisements for Google Ads, Facebook Ads, Amazon eCommerce Platform, Pinterest, YouTube Ads, Twitter, Instagram Ads, Google AdMob Ads, LinkedIn Ads, TikTok - and more!

In fact, ALL your marketing copy will benefit from the simple, practical tips I’ll share with you today.

What you’ll learn 

• How to define your objectives, audience, and benefits
• The secret to crafting a headline, body text, and call to action  
• How to use emotional copywriting to persuade readers
• Tips for avoiding common advertising copywriting mistakes 
• Techniques for seamlessly combining copy with images 
• How to adapt copy for different advertising platforms. 

Why take this class?

As a full-time, professional copywriter, I’m paid to write promotional copy that increases sales, builds customer engagement, and achieves marketing goals. So I know what works.

The skills you’ll learn today will make your advertisements more effective, less time-consuming to create and will help you reach your engagement and conversion targets.

Who this class is for

This class was designed with in-house marketing professionals and sales teams in mind. It contains powerful professional copywriting strategies that will help you reach your conversion and sales targets more easily and with less effort.

Business owner, entrepreneur, blogger or social media influencer? Tap into the power of professional copywriting and learn how to boost your marketing with compelling, persuasive copy.

What you’ll need

Download the Ad Planner Worksheet to help you gather the information you need to get your advertising campaign off to the best possible start.

Take a look at my Example Project for extra inspiration.

Let me know if you have any questions or if you’d like any help implementing your new copywriting skills.

Don’t forget to share your advertising project so that I can offer you professional feedback and so that your work can inspire others.

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More Skillshare classes like this:

New to copywriting or looking for a refresh on the basics? Check out Copywriting for Beginners: Essential Skills for Persuasive Marketing (33m). Designed with in-house marketing professionals in mind, it's also the perfect starting point for anyone new to the craft. 

Do you struggle to write persuasive, clickable headlines? Writing Headlines: Copywriting Strategy to Drive Traffic and Clicks (41m) is the class for you. Learn the secrets to creating tempting headlines, titles and subject lines. With three quick-reference guides for inspiration on the go.