15-Minute Brand Mission Statement: Copywriting Formula to Tell Your Story

Write a mission statement for your business or personal brand using my tried-and-tested copywriting formula – in just 15 minutes.

At the end of this short copywriting class, you’ll have an engaging and dynamic mission statement you can use as the basis for your social media bios, profile pages, about pages, résumé and more.

The versatile formula I’ll share with you today can be adapted for any situation where you need to describe what you do quickly and authentically in a way that’s both informative and gets across your brand’s story and personality.

What you’ll learn

• How to use my simple, effective mission statement formula (no previous copywriting experience needed)
• Where to find inspiration for your brand mission statement
• Tips to create an immediate connection with your reader
• How to describe yourself and your work in your unique tone of voice
• Ways to adapt your mission statement for different contexts

Why take this class?

First impressions are important. They are often based on your social media bio, online profile, website or the first line of your resume or introductory email. That’s why it’s so vital that this copy works hard for your brand.

Your time is important too! Stop spending hours writing and re-writing your bios or about page – only to be dissatisfied with the result. In just 15 minutes, you can write an engaging and authentic statement that perfectly encapsulates your brand mission. 

As a full-time, professional copywriter, I’m paid to write promotional copy that increases sales, builds customer engagement, and achieves marketing goals. So I know what works.

Who this class is for

You don’t need any special writing skills or experience to take this class, just an appetite to tell your story.

Not confident writing in English? No problem. The technique I’ll share with you today follows a step-by-step formula that will ensure your mission statement is clear, concise and grammatically correct.

More advanced writer? Excellent! The beauty of the formula is its versatility – once you’ve got the basics in place, you can expand and polish your mission statement until it’s as unique and characterful as your brand.

What you’ll need

Download the Mission Statement Worksheet before you start the class. The worksheet contains prompts and ideas to guide you through each lesson, so you’ll find it useful to have it nearby to refer to.

I recommend writing your mission statement step-by-step as you take the lessons, so you’ll need something to write with and on. You might also find it useful to have existing bios or profiles handy – both your own and those of others you find inspiring.

Take a look at my Example Project too – I’ve included 12 examples of mission statements for different personal and business brands to inspire you.

Help and resources

Let me know if you have any questions or if you’d like my feedback or help with any aspect of writing your statement.

The book I use in Lesson 4 is Words that Sell by Richard Bayan. A real copywriting classic, it’s packed with more than 6,000 words and phrases that get results. If you write a lot of marketing copy, it’s an excellent investment. You can get it from any major book retailer.

Don’t forget to share your new mission statement as a project so other students can be inspired by your story.

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