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Skillshare

Web Design and Copywriting: Build Insanely Effective Landing Pages With Old School Secrets

via Skillshare

Overview

Are you frustrated by the fact that you have an amazing product but have no idea why more people aren’t signing up or buying? 

What can Joe Sugarman, the guy behind Blue Blockers, possibly teach me about building a highly effective landing page for my new iPhone app? How can Gary Halbert, the godfather of Direct Mail Marketing, help me write an amazing email newsletter for my blog? What time tested formula does AppSumo use to sell thousands of dollars of product in one day?

What You'll Learn

  • Speaking the Customer's Language. You'll learn the historical tips for writing engaging copy from tried and true advertising and marketing legends. 
  • Setting the Right Environment to Buy. You'll learn how to construct a visually convincing landing page that will drive viewers into conversions.

What You'll Make

You will walk away with how to build an insanely effective landing page. You'll also know how to fix your current landing page (if you have one), and start to see other landing pages through an entirely different lens.

Bottom line, I guarantee you'll sign up more customers.

If you don't I will buy you lunch at Chipotle.

 

Syllabus

  • Intro: Why Are Landing Pages Important
  • 7 Important Elements of a Landing Page
  • Headlines
  • Call To Action
  • Features and Benefits
  • Credibility
  • Social Proof
  • Risk Reversal
  • Frequently Asked Question
  • Rule of Three
  • Visual Hierarchy
  • Passive and Action Colors
  • AIDA - Attention, Interest, Desire, Action

Taught by

Jack Zerby

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