Illustrator type effects help logo designers achieve dynamic typographic treatments through a variety of simple steps. These treatments can stand as logotypes on their own or as type that fits around an illustration or mark to make a complete logo. The tools I teach in this class will give designers an array of techniques that will help them style type in ways that are often used when designing logos. While I believe designers of all levels will pick up some helpful tips, these concepts will especially be helpful for people who would consider themselves unfamiliar with Illustrator or type in general.
What You'll Learn
In this class you will learn how to use Adobe Illustrator type effects to their potential while working on a project of your own. Follow along with the screen captured videos as I walk you through the process of manipulating type using shapes, paths, and effects. We'll cover:Â
- Researching and Sketching Type Effects. How to find successful examples of distorted type and sketch out initial concepts before working with Illustrator.
- Using Basic Shapes. How to manipulate type around shapes such as circles, triangles, and diamonds.
- Utilizing Illustrator Effects. How to use the toolset of Illustrator "effects," from free distort to arc to shear and everything in between.
- Finalizing Your Design. How to add highlights, shadows, and texture to your type designs, and outputting properly when finished.
What You'll Make
In this class you will come up with an arsenal (3-5) of type treatments that can provide the foundation for logo designs of your own or your clients. Similar to my work for "Native Sons" shown below, these treatments can contribute to an identity package for various applications of the brand.
The techniques I cover in this class are the foundation of the identity design work that I do on a daily basis for clients in a variety of industries, like North Yard Supply Co. and Native Son Alehouse. I want to help students get familiar with using type in Illustrator so you too can achieve awesome results for your personal projects or businesses.
