If you've ever been asked to design a logo in the past you can easily relate to the fact that it is difficult to create some thing new and original in a constantly expanding commercial culture. This courses focuses on how to apply Gestalt psychological principles to logo design in order to help you generate more intersting and unique logo concepts.
You will learn how to generate and transition ideas to real logos by thinking about different Gestalt principles, including:
- Similarity
- Proximity
- Continuation
- Closure
- Figure & Ground
- Symmetry
This course is intended for graphic designers and anyone who designs logos for a living, but is a great introduction for anyone who is intersted in logo design.
The videos use Adobe Illustrator to create the digital side of the design, those sections focused on the digital crafting of the logo assume that you have a basic knowledge of Adobe Illustrator.
If you find this course intriguing, be sure to check out my other courses as well:
Intro to Design: Using Geometric Shapes to Illustrate Badges
Intro to Design: Using Color Theory to Express Emotion
