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Skillshare

SUPERFANS: Digital Marketing Strategies For Musicians - Grow A Loyal & Devoted Fanbase

via Skillshare

Overview

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We have a problem with marketing. 

The days are gone of making good music and waiting for people to discover it.

You can make great music, but you’re missing out on incredible opportunities if you aren’t marketing it.

And it’s not marketing in general, but marketing it correctly.

How many times have you heard this:

“Hey! Check out my Soundcloud link!”

What do you feel?

Annoyed? Angry? Sad?

Maybe a mixture of all three.

Social media is the driving force behind music marketing, and if you aren’t building a brand around yourself or your band there’s a lot you’re leaving on the table. 

In this candid and action-inspired class you’ll learn: 

  • How to properly connect and build relationships with your fans...
  • Tips for leveraging collaborations to grow your audience...
  • The biggest mistake most artists make when marketing their music...
  • And a simple way to tell your story in an effective way...

You’ll leave this class with specific examples of what works from successful artists who have turned their small and loyal followings into 6 figures.

So whether you only have one fan (hi mom) or are already building your audience, this class will give you actionable steps and new ways to build your audience. 

Grab a coffee, set aside 30 minutes of focused time, and get ready to take your marketing to the next level. 

Let's get it.

Syllabus

  • INTRO
  • WELCOME TO CLASS
  • BACK TO BASICS
  • CONNECTION
  • CONNECTION CASE STUDY
  • COLLABORATION
  • COLLABORATION (THE PITCH)
  • CONSISTENCY
  • TYING IT ALL TOGETHER
  • COURSE PROJECT
  • NEXT STEPS, RESOURCES, & THANK YOU

Taught by

Kia Orion

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