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Skillshare

Share Your Art: Instagram for Creatives

via Skillshare

Overview

In this class, I'll teach you how to use Instagram to share your art, grow your creative business, and build a lasting community who fully supports you and your work.

I am an Illustrator who has spent the past 3 years using Instagram to build my creative business, Prints & Plants, as well as the past 2 years creating the Instagram content for a local food company. Now, I’m excited to share all that I’ve learned with you in this class.

I have poured every bit of knowledge that I’ve gathered first-hand about Instagram into this class so that you can share your art with ease while building a community who shows up for you and your creative business.

This class is for you if:

  • You know you need to be sharing your artwork, but feel overwhelmed by Instagram
  • You are lost when it comes to the words “algorithm” and “engagement”
  • You’re a total beginner to Instagram and have no idea where to start
  • You’re a seasoned pro on Instagram, but need some fresh ideas for your content
  • You want to build a loyal, engaged audience for your creative work
  • You are ready to sell your art on Instagram!
  • You’ve become disenchanted with Instagram and need a fresh perspective of the platform

In This Class, You'll Learn How to:

  • Use Instagram as an effective marketing tool for your creative business
  • Use Instagram as a powerful tool to build an authentic, long-lasting community who fully supports you and your creative work
  • The ins and outs of Instagram. From Images, to Stories, to Reels, to Lives - we’re covering all of it
  • Create a post schedule that is totally manageable for you and your creative rhythm
  • Create compelling and engaging content on your Instagram page
  • Engage your audience consistently and authentically

You'll Walk Away From This Class With:

  • Tangible tools that you can implement right away to share your art on Instagram
  • The ability to form real connections through Instagram around your creative work
  • New ideas of what to share on your Instagram page
  • A schedule for when you’ll post and what you’ll post for the next month on Instagram
  • A fresh perspective of Instagram that feels easier, more fun, and authentic

What You Need:

  • A pen or pencil
  • Blank sheets of paper for notes and ideas
  • A phone with the Instagram app
  • The Instagram Content Calendar PDF linked in the Projects & Resources section
  • A creative vision and a readiness to share your art!

Free Download: 

Ready to dive deeper? Download your free guide, What to Post: 30 Instagram Prompts for Creatives right here.

Get Social!

Share your journey! Snap a photo as you work your way through this class, and post it to Instagram. Be sure to include #instagramwithliz and tag @prints_and_plants so I can cheer you on and share your awesome work to my page! 

Further Resources

1. A Step by Step guide to set up your Business Account on Instagram:

https://business.instagram.com/getting-started

2. Dive into the “How to Brand Your Creative Business” Prints & Plants Blog Post I mention in the course:

https://printsandplants.com/2020/09/13/how-to-brand-your-creative-business/

3. Join the Prints & Plants Table for weekly creative inspiration, tips, and special promotions:

Join the Table

4. Learn more about Marketing on Skillshare:

https://www.skillshare.com/browse/marketing?via=header

Syllabus

  • Welcome!
  • Share Your Class Project
  • Gather Your Materials
  • Shift Your Perspective
  • Create a Business Account
  • Post to Your Grid
  • Create Compelling Imagery
  • Create Your Captions
  • Pick Your Hashtags
  • Share to Stories
  • Post to Highlights
  • Share on IGTV
  • Create a Reel
  • Go Live!
  • Build Your Bio
  • Create a Posting Schedule
  • Plan Your Posts
  • Market a Big Launch
  • Build Community
  • Set Boundaries
  • Move Off of the Platform
  • Thank You & Next Steps

Taught by

Liz Brindley

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