Success on Substack: Craft a Subscription Newsletter Worth Reading

Create a direct channel between you and your audience that no social media algorithm can get between. 

When writer and dancer Cody Cook-Parrott started their first email newsletter ten years ago, they never expected it would turn into Monday Monday, their weekly Substack newsletter on creativity with 24,000 tight-knit subscribers and more than $80,000 in yearly revenue. Now a published author and podcast host, Marlee uses their newsletter to share essays, life musings and new projects. 

Crafted for writers, artists, entrepreneurs, or just anyone who has a hobby or passion they’d like to share with the world, this class will help you understand all of the tech, creative practices, strategies, and systems that exist behind a successful email newsletter. If you’re ready to connect with an audience without worrying about an ever-changing algorithm, get ready to discover the magic of writing a subscription newsletter. 

With Cody as your guide, you’ll:

• Design a newsletter format that's worth reading 
• Make a ready-to-use email template that you can adjust each week
• Brainstorm how to monetize and build your readership
• Develop rituals to help you stay committed to your newsletter
• Get creative with your newsletter’s name, about page and themes

Plus, you’ll get access to an in-depth workbook available in both Notion and PDF versions to help you build a customized strategy and launch plan for your newsletter. 

Whether you aim to launch an email newsletter from scratch on Substack or give a fresh look to an existing newsletter on another platform, the skills taught in this class are versatile and can be applied across various newsletter services. Either way, you’ll leave this class with a newsletter that not only provides an enjoyable space to express yourself, your passions, and your projects but also elevates your creative endeavors to new heights. 

No previous marketing or business experience is necessary to take this class. Any creator with basic writing skills and a few thoughts to share can benefit from Cody’s lessons. To follow along with Cody you’ll need a computer and your preferred note-taking tool.