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Skillshare

Start a Corporate Videography Business That Makes 4 to 5 Figures Every Month

via Skillshare

Overview

In this course, you will learn the business skills to start and run a profitable corporate video production business either as a full-time business or a part-time venture. This is an entrepreneurship course designed specifically for corporate videography business.

I will walk you through the business start-up process, including the basic services you need for your business. You will learn about online and offline marketing methods that actually work. I will point you to the money by identifying the types of video which companies frequently need and explain the reasons why. You will learn how to establish your credibility, sell your services, know where and how to get customers, how to contact them to explore opportunities, what to prepare for a client meeting, how to lead a discussion to build your creative brief, how to handle questions and objections, draft a contract and Statement of Work (SOW), price your fee, scale up your business, and more.  

As your mentor, my goal is to get you up to speed quickly - from zero to hero. I want to help you make good money and avoid making mistakes. I've packed the knowledge you need in a clear and concise course. You will pick up nuggets of wisdom along the way. Get ready to learn the trade!

Check out my company's website to get a sense of what I offer to my clients and how I create opportunities for my business here.

Syllabus

  • Why Take This Course?
  • Introduction
  • Why I Created This Course
  • How Much Money Can I Make In This Business?
  • Who Should Take This Course
  • How This Course Is Structured
  • Why Learn from Me?
  • My Video-preneurship Journey - From Zero to Hero
  • Define Your Business - What Do You Want to Achieve?
  • Choosing a Name for Your Business
  • Why Register a Sole Proprietorship
  • Why Register a Limited Liability Company
  • Freelancing as an Individual
  • Does It Matter to the Client Where You Operate From?
  • Designating an Official Business Address
  • Opening a Corporate Banking Account
  • Building a Website - What Information Should You Provide?
  • Designing a Unique and Powerful Business Card
  • How I Use Facebook to Showcase My Expertise and Services
  • What I Use Vimeo For
  • YouTube - Your Marketing Platform
  • Camera and Gears, Own or Rent?
  • Making Money from Event Video
  • Making Money from Marketing Video
  • Making Money from Training Video
  • Making Money from Documentary Video
  • Making Money from Knowledge Sharing Video
  • Making Money from Job Performance Support Video
  • Making Money from Communication Video
  • Making Money from Public Awareness Video
  • Making Money from Your Own Video
  • Action Plan - Identifying the Markets That You Can Excel In
  • Marketing: Why Do Marketing?
  • Marketing: Web Marketing
  • Marketing: Social Media Marketing
  • Marketing: Video Marketing
  • Marketing: Email Marketing
  • Marketing: Offline Marketing Methods That Generate Results
  • Marketing: Create Interest with an Elevator Pitch
  • Marketing: How Often Shoud You Do Marketing?
  • Prospecting: Warm Calling Techniques
  • Prospecting: Cold Calling Techniques
  • Prospecting: Who Do I Speak To
  • Prospecting: Handling Rejection
  • Prospecting: What Should a Call List Contain?
  • Prospecting: LinkedIn
  • Prospecting: Facebook
  • Prospecting: Examing Prospective Client's Company Websites
  • Prospecting: Email Techniques
  • Prospecting: Advantages of a Partnership
  • Prospecting: Run a Referral Programme
  • Prospecting: eMarketPlace - Why and Why Not Use It
  • Handling Questions: Handle an Enquiry by Asking Probing Questions
  • Handling Question: "How much Do You Charge?"
  • Handling Question: "How Many People Are There In Your Team?"
  • Handling Question: "Are You Sure You Can Do It?"
  • Handling Question: "I Think Your Fee is Expensive"
  • Client Meeting: Preparation
  • Client Meeting: Set The Meeting Agenda
  • Client Meeting: Step 1 - Introduction by Both Parties
  • Client Meeting: Step #2 - Understand Needs and Clarify Requirements
  • Client Meeting: Step #3 - Review and Confirm Project Requirements
  • Client Meeting: Step #4 - Next Steps
  • Statement of Work (SOW) - What Is It?
  • What Should a Statement of Work Cover?
  • Pricing: What Is Pecerived Value?
  • Pricing: How to Set Your Price?
  • Pricing: Pointers on Setting the Price
  • Pricing: Market Assessment
  • Scaling Up the Business
  • One Last Thing...

Taught by

Frederick Phua

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