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Skillshare

Set SEO Strategy: Using the Google Search Console

via Skillshare

Overview

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How you ever wanted to find out the position of your website in Google's ranking list? Maybe you are curious which keywords you are currently ranking? 

You can answer these questions and more through Google's Search Console. The program is
specifically designed to help you analyze and improve the discoverability of your website.


In this class I will show you:

  • How to link your site to this tool
  • Useful tools within the Search Console to determine your website's position on Google 
  • How to use the Customer Journey with SEO
  • How to set a strategy for utilizing keywords on your website

Once you've identified ideal keywords, you will unlock the ability to advance your SEO skills. It will be fun!

Syllabus

  • Introduction
  • Class Overview
  • What is the Search Console?
  • Linking the Search Console to Your Site
  • Top Clicks to Your Site
  • Ranking Positions - Part 1
  • Ranking Positions & CTR
  • Customer Journey
  • Search Volume
  • Search Volume Part 2
  • Polish Strategy
  • Class Project
  • Recap Making Your SEO Strategy
  • Bonus: #1 but Zero Clicks? What's up?
  • Conclusion and Thanks

Taught by

Marjet Wullink

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