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How to Design Display Ads for Digital Marketing

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Overview

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A quick and easy introduction to designing static digital marketing display ads using adobe photoshop. We'll first go over what display ads are, how to set up your file, best design practices/principles, and finally, how to export the display ads. 

For reference, the guide to Google's display ad sizes can be found here: https://support.google.com/adsense/answer/6002621?hl=en

A blank template of the artboards and sizes that I use in the lesson can be found here: https://drive.google.com/file/d/1FbKWjgPpbzfs0_XNqzaKjlC7LZc2__67/view?usp=sharing

Syllabus

  • Introduction
  • Lesson 1 - Setting Up Your File
  • Lesson 2 - Design Principles and Practices
  • Lesson 3 - Photoshop Hacks
  • Lesson 4 - Exporting Your Display Ads

Taught by

Jaz Infante

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