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Skillshare

How To Brand Your Business

via Skillshare

Overview

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A personalized brand is vital for helping companies stand out, connect, and increase loyalty!

The problem:

  • The average American receives 30,000 marketing messages per week!
  • Attention spans have never been shorter
  • Consumers are overwhelmed​ with more options than ever
  • The speed of innovation means your features and benefits won’t keep you in the lead for long
  • Target customers are getting harder to reach

What if you could:

  • Harness the power of emotion
  • Increase engagement
  • Develop meaning
  • Generate anticipation

SKILLSHARE TOP INSTRUCTOR

Join Brand Strategist Everett Bowes, of We Talk Branding, for this in-depth course on developing the human properties of your brand and start connecting today!

As always, reach out to me anytime! Post your questions and comments from the class in the Community section!

Additional resources: 

  • Here is the link to the Intro To Branding course that I reference in this class.
  • Building a brand online? If so, check out my course "How To Build A Brand On Social Media! (2018)"
  • For a fun, lighthearted approach to principles for a successful Social Media feed check out CRAP | Design Principles That Can Transform Your Social Media
  • Think you're a good listener? Check out this class on Active Listening and see how well you measure up. (Like most of us, you may be a little surprised!)

Syllabus

  • Promo- How To Personalize Your Brand
  • Course Intro
  • The 4 Pressures Every Brand Faces
  • The Definition Of Branding
  • How To Personalize Your Brand
  • 1 Define Your Brand Personality
  • 2 Define Your Brand Experience
  • 3 Define Your Brand Relevance
  • 4 Define Your Brand Separation
  • 5 Define Your Brand Offer
  • 6 Define Your Brand Narrative
  • Conclusion

Taught by

Everett Bowes

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