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Skillshare

Hands-On Content Writing: Tips, Tools, and Real Examples

via Skillshare

Overview

Are you looking for a way to fix the content you write and rank higher on Google?

I have created the Hands-On Writing: Tips, Tools, and Real Content Examples course as the most engaging course on writing and staying productive while creating written content. I aimed to turn this into the only course you’ll ever need to get you started with writing EFFECTIVE content.

This 3-in-1 course combines writing with content marketing and productivity hacks. We'll discuss the myth of the writer’s block, why some content fails, how to get your first ACTIVE readers, and so much more. I'll also show you how I write an article from start to finish and how you can use modern tools and artificial intelligence to create better content (you'll love this). I started this course with real article examples in mind because I believe you need to see what good writing actually looks like and not just hear about it.

This content writing course targets all kinds of writers, combining both fundamental tips and advanced hands-on content analysis. If you’re a beginner you can enjoy the introductory theory on writing, its importance, and its challenges. For more advanced writers, I’ve prepared a series of activities and real-life content examples we’ll analyze together so you can learn how you can get your content and brand on that first page of Google.

Hands-On Writing: Tips, Tools, and Real Content Examples is a perfect choice for anyone involved in web writing, content writing, copywriting, content marketing, and even for digital marketers, business owners, entrepreneurs, and freelancers who are looking into creating better content for a personal project or to promote your clients' brands.

Together we'll discuss both common and specific writing situations so you can be prepared to write for any audience and deliver the results they want. As an bonus, I am always available to answer any questions you might have. I'll use my experience and knowledge to guide you through this learning journey, help you improve your writing on a technical and emotional level, and get you started with taking your content one step further.

A large part of this content writing and strategy course focuses on letting you find out if writing is really the right career for you and if you've got the right traits for this profession. I'll also gladly assist you with getting started in your career as a content writer. The course is aimed to boost your confidence and show you how everyone can create valuable content for the web.

Here's a detailed look at what each section of this writing course will teach you:

Section 1 - I'll introduce you into the world of writing and help you find out if you have the right writing skills. I'll also show you how you can use the power of a story to sell your brand and differentiate yourself from your competitors.

Section 2 - We'll discuss the "writer's block" myth and how you can overcome your writing blocks. I'll teach to to generate new ideas efficiently and I've also reached out to other professional web writers to offer you an up-close insight into handle their challenges when it comes to writing content.

Section 3 - You'll learn some tested methods in which you can brainstorm timely new ideas with minimal effort, develop a buyer persona to better understand readers and their needs, and we'll look into how you can use specific hacks to keep readers focused on your content so they choose to read YOUR articles.

Section 4 - I'll give you the best tips and exercises on writing unique web content, changing your mindset to keep your productivity at a top level when writing for the web, and understanding how powerful and influential words can truly be. As an extra, we'll closely analyze what makes existing one-of-a-kind content so special among billions of other articles.

Section 5 - While focus on your readers is a must you need to understand the importance of investing in your own education. I'll show you what books I recommend you read and help you create your own environment to practice writing killer content before you start publishing.

Section 6 - You will understand what the important parts of the writing process are, how to create valuable content with focus on benefits. And you'll learn how to slow down when you're rushing to finish a web article in time, write viral headlines that will catch anyone's attention, review (a step so important when it comes to digital content) and structure your work.

Section 7 - This is the section you're looking for. I'll teach you how to apply SEO best practices and rank higher on Google and I'll take you with me as I write an article from start to finish so you can better understand the process of writing effective copy. Additionally, we'll analyze pieces of content that perform well in the search results and the elements that make them succeed.

Section 8 - Finally, I'll teach you to use the best tools for writing and will review the key takeaways for this content writing course.

See you inside the course where you can fundamentally change the content you write from day ONE. Don't forget to give your best and practice patience!

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Syllabus

  • Why writing?
  • What it takes to become a great writer
  • The power of a story
  • A writer’s struggles
  • The Hemingway Editor - Tool
  • Coming up with new content ideas
  • Funnels or finding your audience
  • Getting your readers to stay productive
  • Short break
  • Writing unique content PART 1
  • Writing unique content PART 2 (Hands-On Examples)
  • Changing your mindset (the fun way)
  • The power of words
  • Invest in yourself to stay productive
  • Having a place for practice
  • Common mistakes writers make
  • Tips on offering valuable content
  • Is fast writing a good solution?
  • A good headline
  • The review process
  • A lack of structure
  • How SEO can save your articles PART 1
  • How SEO can save your articles PART 2
  • Join me as I write an article PART 1
  • Join me as I write an article PART 2
  • Join me as I write an article PART 3
  • Web writing done right - case studies PART 1
  • Web writing done right - case studies PART 2
  • Other tools you can use
  • Critical reminders
  • You've made it!

Taught by

Alexandra Cote

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