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Skillshare

How to Write Persuasive Content: Copywriting for Blogs, Websites and Social Media

via Skillshare

Overview

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Did you know that through the power of words, you can persuade your website or social media visitors to take a specific action?

Copywriting is one of the most important skills you will ever learn in business. The right words paint pictures and compel people to take action. That action could be to make a purchase, subscribe to an email list, or simply click on a link.

Who is this course for?

Anyone who sells anything at all online, or plans to.
Anyone who wants to promote affiliate products online.

Benefit from my 20+ years of experience creating content that converts.

What's covered in this course?

How to write irresistible headlines (includes the 'Headlines Cheat Sheet')
How to write blog posts and articles that convert
How to write pre-selling content (perfect for affiliate marketers) 
How to structure your content for maximum effect
What to focus on when writing content that converts
How to paint pictures with words
Examples of high converting content

I've condensed everything I know about creating content that converts, into just under one hour. Although it takes a bit of practice to master the skill of copywriting, it's well worth the effort. Aside from the obvious benefits (potential for a lot more sales, more email subscribers, etc.), it can be a lot of fun too!

Syllabus

  • Introduction to Copywriting for Conversions
  • What Exactly is Copywriting
  • Writing Irresisitble Headines Part 1
  • Writing Irresistible Headlines Part 2
  • Writing Content That Sells Part 1
  • Writing Content That Sells Part 2
  • Writing Content That Sells Part 3
  • Writing Pre Selling Content

Taught by

Theo McArthur

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