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Skillshare

Graphic Design for DIY Entrepreneurs: Create a flyer or postcard | Learn Adobe InDesign Basics

via Skillshare

Overview

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This is more than your standard how-to-use-a-design-program class, it's a project-based class — and I believe that's the best way to learn.

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IN THIS CLASS YOU'LL:

  • Design a ready-to-print flyer or postcard that you're proud to show off and give to potential customers.

  • Learn InDesign basics and a few tricks – fonts with Typekit, color, importing images, page layout

  • Avoid the most common marketing, design, and production mistakes.

  • Get professional advice and feedback on your flyer or postcard as you work through it.

  • Save time by learning the things you really need to know in InDesign to create a fabulous looking flyer. (And skip over all the non-essentials.)

  • Learn to set up your file for printing and the basic printer specs and vocab

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WHAT YOU'LL NEED:

  • Adobe InDesign (begin a free trial here)

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THIS IS THE CLASS FOR YOU IF:

  • You need to create a great-looking flyer or postcard but don't have the funds to pay a professional designer to do it for you. 

  • You enjoy DIY'ing your marketing materials but would love a little hand holding and guidance.

  • You're an "accidental designer" and tired of struggling through your projects. (An accidental designer means you somehow became responsible for doing graphics at your workplace but it's not your official job title.)

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Makers, Solopreneurs, Marketers, Small Business Owners, Artists, Musicians, Interns, Event Promoters, Community Organizers – LET'S GET STARTED!

I am so excited to help you with your project!

Syllabus

  • Introduction
  • Strategy Qs and your CTA [Assignment 1]
  • Choosing How to Print Your Flyer/Postcard [Assignment 2]
  • Finding Online Printer Specs/Sizes
  • Create a Rough Draft [Assignment 3]
  • File Setup + Organizing
  • InDesign Basics - Color
  • InDesign Basics - Typekit & working with type
  • InDesign Basics - Images
  • Common Mistakes and Assignment [Assignment 4]
  • Project Walkthrough - Postcard Design
  • Project Walkthrough - Prepping Postcard For a Printer
  • Congrats and Final Assignment

Taught by

Jalene Hernández

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