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CreativeLive

How to Create Marketing Materials for Small Businesses

via CreativeLive

Overview

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Print will never be dead, because every business needs printed marketing materials. From business cards to brochures and everything in between, this class will guide you through the creation of a suite of marketing materials to elevate your game by elevating your name.

You'll learn:

  • Design of a business card, postcard, one sheet, flyer, and brochure 
  • Design basics for print, such as file types, color and resolution 
  • Creating a cohesive look and feel for your materials that fits your style 
  • Getting things printed: on demand services and other options
The primary software used in the class is InDesign, beginner level. The class comes with templates for every item that you can customize and follow along with.   
Software Used: Adobe InDesign CC 2015

Syllabus

  • Class Introduction
  • Defining The Glossary Of Design Terms
  • Adobe In Design Demo Update Your Current Materials
  • Adobe In Design Demo Business Card Part One
  • Adobe In Design Demo Business System Materials
  • How To Procure Free And Low Cost Stock Images
  • Adobe In Design Demo Postcard
  • Object Styles For Continuity
  • Adobe In Design Demo One Sheet
  • Adobe In Design Demo Tri-Fold Part One
  • Adobe In Design Demo Tri-Fold Part Two
  • Online Print Options
  • Exporting And Optimal PDF

Taught by

Erica Gamet

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