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Skillshare

Creating a Brand Board: Branding Basics for Your Freelance Business

via Skillshare

Overview

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This elementary level course is geared toward beginning freelancers, small startups, and emerging creatives wanting to hit the next level of professionalism in their business with a defined brand identity.

Students will learn how to develop a cohesive visual language and maintain consistent branding through the creation of a brand board in Adobe Illustrator, which can be referenced and adapted beyond the course of this class! This class will cover the following branding components:

  • identity marks
  • color
  • typography, and
  • graphic elements.

Can't wait to see you in class!

-Sharon :)

Syllabus

  • Introduction
  • Why Create a Brand Board?
  • Practicality Check
  • Applying your Marks
  • Color
  • Typography
  • Graphic Elements
  • Conclusion

Taught by

Sharon Mathew

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