As a long time small business owner, Sophia Chang aka @esymai understands what it’s like to constantly be on overdrive. As small business owners, we are expected to put out fires, wear all the hats, and take responsibility for everything. It can be difficult to get into a rhythm of work that is more reactionary than intentional. Architecture and strategy can oftentimes feel like an afterthought in the grand scheme of running a business, since it requires the most creativity and time— but it is arguably one of the most important aspects of differentiating a business within a given market. It can be difficult to find the time to take a step back, reflect, and gain a macro perspective on how things operate. In this class, students will learn how to switch gears and develop a keen sense of business-oriented self-awareness so they can always make purpose-driven moves that serve their business goals.
This 20-minute class is dedicated to helping students develop their business—their passions, skills, and vision. Together, we’ll take a step back as Sophia coaches students, allowing them to reflect on business goals and developing a brand vision with clear objectives based on the past and present while strategically planning for the future. We’ll tackle all the hardest parts of running a small business, including pricing, defining goal structures, audience/clientele segmentation, and mapping out future growth plans that are specific to each student’s business goals.
Think of this class as a brand architecture session that walks through a series of exercises and Q&As to engage/define the following:
- Brand vision
- Quantifiable objectives and milestones
- Audience definition and segmentation
- Brand positioning and attributes
- Product/service delivery
- Clarity of responsibilities
- Fool-proof budget breakdowns
The class is an exciting emotional rollercoaster with various highs as we gain clarity on our next moves and lows as we recognize areas for improvement. But at the end of the course, all students walk away with a clear vision and a clear guide to their brand vision, goals, milestones, responsibilities, and more. Students will also develop a keen sense of where their business stands from an objective and financial perspective, making sure the future is brightly lit with strategic intention.
Who this workshop is for:
- Small business owners.
- Anyone who wants to reflect and gain the macro perspective on how their business currently operates. Seeing the past, present and strategizing the future.
- Anyone looking to clarify their business vision / mission statement and set clear objectives for their business.
- Anyone who could benefit from developing and building a strategic approach to their business.
- Anyone needing help with finding their audience / clients for their business and the right price / rate for their services / products.
Audience: Small business owners looking to build/grow develop a strategic approach to their business.
