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Blogging Masterclass: Build A Successful Blog In 2023 And Beyond

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Overview

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Brad Merrill has been building things on the web for well over a decade. In 2010, he started a blog about technology and innovation, and in just a couple of years it grew into a large publication with staff and revenue, serving more than half a million monthly readers. His work has been featured on Techmeme and cited by a number of notable blogs and publications, including the Wall Street Journal.

In this course, Brad condenses ten years of trial and error into a simple blueprint designed to help you build a successful blog.

Syllabus

  • Welcome!
  • How To Use This Course
  • [Foundation] The Mindset Of A Successful Blogger
  • [Foundation] Content Strategy & How To Find Your Perfect Niche
  • [Foundation] Naming & Branding Your Blog
  • [Website] Why You Should Use WordPress For Your Blog
  • [Website] What You'll Need To Build A WordPress Site
  • [Website] How To Set Up WordPress In 5 Minutes Or Less
  • [Website] Exploring The WordPress Dashboard
  • [Website] WordPress Posts & Pages
  • [Website] The WordPress Post Editor
  • [Website] Customizing Your WordPress Profile
  • [Website] Finding & Installing A WordPress Theme
  • [Website] How To Customize Your Theme
  • [Website] WordPress Plugins
  • [Website] Security & Backups
  • [Website] Analytics & Data
  • [Ideas] Why You Need A Reliable Ideation System
  • [Ideas] Creation Begins With Consumption
  • [Ideas] Conducting A Brain Dump
  • [Ideas] The #1 Tool For Content Research
  • [Ideas] Questions Straight From Your Target Audience
  • [Ideas] Eavesdropping On Niche Communities
  • [Ideas] How Your Existing Audience And Content Can Help You Generate New Ideas
  • [Writing] The Importance Of Effective Writing
  • [Writing] How To Write Irresistible Headlines
  • [Writing] Matching Your Audience's Tone & Vocabulary
  • [Writing] Creating Focused Content
  • [Writing] How Grammatical Errors Can Cripple Your Efforts
  • [Writing] How To Become A Better Writer
  • [Content Types] Exploring Various Types Of Content
  • [Content Types] How To Create Epic List Content
  • [Content Types] Teaching Your Audience With Guides & Tutorials
  • [Content Types] Two Approaches To Q&A Content
  • [Content Types] Interviews & Profiles
  • [Content Types] Where A List Meets An Interview
  • [Content Types] How To Write Valuable Reviews & Comparisons
  • [Content Types] Working News Into Your Content Strategy
  • [Content Types] Creating Valuable Roundups & Resource Lists
  • [Content Types] Thought, Opinion, And Controversy
  • [Content Types] Statistics & Original Research
  • [Content Types] Presenting Complex Data For Visual Learners
  • [Content Types] How To Write A Case Study That Turns Readers Into Customers
  • [Repurposing] Exploring Alternative Content Formats
  • [Repurposing] How To Generate An Infinite Stream Of Fresh Content
  • [Repurposing] Watch Me Turn One Video Interview Into More Than A Dozen Pieces Of Content
  • [SEO] A Brief Introduction To SEO
  • [SEO] Understanding Search Engines
  • [SEO] Basic Site Setup For SEO
  • [SEO] The Best SEO Plugin For WordPress
  • [SEO] Optimizing Your Page Titles
  • [SEO] Optimizing Your Meta Descriptions
  • [SEO] Themes & Template Settings
  • [SEO] Analyzing Your Content
  • [SEO] How To Choose The Right Keywords And Create High-Ranking Content On Any Topic
  • [SEO] Does Keyword Density Matter?
  • [SEO] Internal Links
  • [SEO] Image Optimization
  • [Promotion] Why Content Promotion Is Crucial
  • [Promotion] Guest Posting & Strategic Collaboration
  • [Promotion] A Simple Way To Get Leading Influencers To Share Your Content
  • [Promotion] Teasing Your Content On Social Media
  • [Promotion] How To Get Your Content Featured In Popular Resource Lists
  • [Promotion] Don't Neglect This Free Source Of On-Demand Traffic
  • [Promotion] How To Promote Your Content In Groups & Niche Communities
  • [Promotion] The Most Effective Way To Skyrocket Your Audience Overnight
  • [Email] Why Growing An Email List Should Be Your #1 Priority
  • [Email] Choosing An Email Marketing Service
  • [Email] Incentivizing The Opt-In: 17 Lead Magnet Ideas
  • [Email] Where To Place Opt-In Forms On Your Site
  • [Email] High-Profile Opt-In Forms
  • [Email] How To Turn Commenters Into Subscribers
  • [Email] A Counterintuitive Strategy To Increase Your Conversion Rate
  • [Email] Leveraging Social Proof To Grow Your Email List
  • [Email] Nurturing Your List: The Key To Building Lasting Relationships
  • [Monetization] How To Turn Your Blog Into A Business
  • [Monetization] The Most Common Way To Monetize A Blog (And Why I Don't Recommend It)
  • [Monetization] The Best Way To Monetize A Blog Without A Product Of Your Own
  • [Monetization] Creating & Selling Your Own Products
  • [Monetization] How To Generate Long-Term, Recurring Subscription Revenue
  • [Monetization] Using Your Blog To Market Your Services
  • The Next Steps

Taught by

Brad Merrill

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