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Skillshare

Blogging for a Living Level 1: Build an Amazing Blog from Scratch: [Perfect Small Budget Project]

via Skillshare

Overview

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Is your dream to have complete freedom to work when you want and from where you want? 

Imagine that your work is also something you enjoy doing. Most people only ever dream about earning a living from doing something they love. Some are using blogging to realize that dream, so why not you!

Follow along with me as we build an appealing, professional-looking blog from scratch.  

The training starts out assuming that you have no prior knowledge but becomes more advanced as you progress through the lessons.

Not sure what you want to blog about?  No problem. We've got some great pointers and advice for you :)

By the end of this course, you will have a fully-fledged blog, ready to move on to Level 2 (which is all about generating an income through your blog). 

Learn from an instructor with 20 years of experience building blogs & websites and extensive online marketing experience.

Let's take a look at the top 6 reasons why everyone who strives to earn a living online, should have a blog:

  1. Blogging is an ideal way to get free traffic from Google and the other search engines

  2. Blogging can be used to market almost anything at all from affiliate products, to ecommerce, to Amazon listings, and more.

  3. User-friendly technology available today makes blogging simple, even for non-techies!

  4. We can use blogging to turn our interests into profit. Almost any subject can be monetized.

  5. It's virtually free! You can build and run a successful blog on less than $10 per month.

  6. A blog is an asset and can be sold on in the future.

Aside from the potential of earning an ongoing income, a blog is an asset.  Blogs can sell for 4, 5, even 6 figures.

No knowledge or experience is required for this course because you will be following me, click-by-click, step-by-step as we create a blog the right way from the ground up.

You will need to budget for around $5-$10 per month for hosting.

Throughout the course, I demonstrate every step in detail with 'over the shoulder' lectures. You will also learn how to create posts and which types of posts work best. You will learn where and how to get content and ideas for your posts. And how to optimize your posts for the search engines - the simple way - and much, much more.

Syllabus

  • What You Will Learn in Level 1
  • Choosing a Subject for Your Blog
  • Which Blogging Platform and Why
  • Getting a Great Name for Your Blog
  • Hosting for Your Blog
  • Connect Domain and Hosting
  • Installing the WordPress Software
  • Add SSL and Make Your Blog HTTPS
  • Create an Email Account
  • Your Blog Title and Subtitle
  • Basic Blog Settings
  • Installing Plugins Part 1
  • Installing Plugins Part 2
  • Add a Cookies Consent Plugin
  • Create an Author Profile
  • Choosing and Installing a Theme
  • Setting up the Privacy Policy
  • Setting up a Contact Us and T&C Page
  • Creating Menus
  • What if the Theme Only Has One Menu?
  • Lets Talk Widgets!
  • Basic Customization Part 1
  • Basic Customization Part 2
  • Getting Headers and Logos Made
  • Creating a Header in Canva
  • Creating a Logo with Canva
  • Getting Content and Ideas
  • Crafting Great Post Titles
  • Writing Posts
  • Preparing Your First Post
  • Adding Your First Post Part 1
  • Adding Your First Post Part 2
  • Adding Your First Post Part 3
  • Adding Your First Post Clarifying SEO
  • Adding Your First Post Part 4
  • Adding Pages and Categories to the Menu
  • Fix Missing Home Page
  • Drop Down Menus
  • Post Scheduling and Post Frequency
  • Creating Sliders Part 1
  • Creating Sliders Part 2
  • Customizing Sidebars
  • Customizing the Footer
  • Tidying up the Blog

Taught by

Theo McArthur

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