Advertise your Shopify Store via Google - Digital Marketing From a Former Googler

Do you have a Shopify store and are looking to promote the products?

Look no further!!

There are a lot of courses out there that teach users how to develop a Shopify store and a lot of courses that teach users how to advertise digitally. However, there are very few courses that put these two concepts together, how to specifically advertise your shopify store, by leveraging Shopify integrations with Google Analytics and Google Shopping, etc. 

Specifically, though this course I'm going to cover the following.

- How to setup Google Analytics with Shopify (this way you're tracking all visitors to your site) and tracking orders from Shopify into Google Analytics. 

- How to create a Google search campaign, to promote your products.

- How to create a Google remarketing campaign (reaching users with a banner ad that have previously visited your site). 

- How to setup a Google shopping campaign, based on a product feed we'll create in Shopify.

- Refer you to Privy, which is a platform I suggest to integrate with Shopify to lower shopping cart abandon rates and acquire email addresses.