Gain a comprehensive understanding of SEO strategy, covering key elements such as crafting effective strategies, creating actionable roadmaps, leveraging competitive advantages, and presenting your plans to secure support and buy-in.
Overview
Syllabus
- Intro
- In this course, Kevin will provide a comprehensive exploration of SEO strategies, covering everything from defining effective strategies and creating roadmaps to uncovering competitive advantages and effectively delivering your strategy. He also offers a thorough course overview, identifying the ideal audience for this course as well as valuable tips on how to maximize your learning experience.
- SEO Strategy Basics
- Gain a fundamental understanding of SEO strategy, learning what it entails and exploring the five essential components that form a robust strategy. You'll also discover the key characteristics of an effective SEO strategy, setting the foundation for creating successful plans.
- Special Invite: Spotlight Conference by Semrush
- The Semrush Spotlight Conference on October 30th in Amsterdam is coming!
- Building Your SEO Strategy
- This lesson explores six key sections, providing essential insights to build a robust and goal-oriented SEO strategy.
- Delivering Your SEO Strategy
- In this lesson, you’ll explore five key sections aimed at executing your strategy effectively. These insights will guide you in translating your strategy into actionable and measurable steps for success.
- Presenting Your Strategy
- In this lesson, you'll delve into essential skills for effectively pitching your SEO strategy to decision-makers. Mastering these presentation techniques is crucial for gaining the support and buy-in necessary for your SEO strategy's success.
- Summary
- In this final lesson, Kevin recaps everything you have learned throughout the course and defines next steps to achieve success with SEO strategies.
Taught by
Kevin Indig
