This is the course for you if you want to start or are already running PPC campaigns or are involved in search marketing. In this course, you will learn how to deliver smarter ad campaigns that maximize conversions on your paid search ads.
Learn about PPC Automation, and when and how to use it as part of your search marketing. You'll also learn about how bid strategies, non-search automation, Responsive Search ads, and Smart Campaigns can all help maximize conversions for your paid search ads.