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Semrush Academy

How to Sell on Amazon: The Ultimate Step-by-Step Guide with Robyn Johnson

via Semrush Academy

Overview

Learn how to get started and successfully launch products on Amazon with Robyn Johnson - one of the US' leaders on the topic of selling on Amazon.com, who started with $100 and in 4 years grew her business to the seven-figure mark, now focusing on brands generating $100,000 - 5,000,000 a year in e-commerce.

If you are thinking about selling products on Amazon, but aren't sure where to start, then this course is for you. Robyn will go over all the basics of selling on Amazon so you can hit the ground running. The course is for people who have just opened an account and it gives them the basics they need to begin selling on the Amazon platform.

Thinking about selling products on Amazon? This free course will give you all the basics you need to understand how to start selling on Amazon.

Syllabus

  • Opening Your Amazon Seller Central Account
    • Learn everything you need to know to open your Amazon Seller Central account and become verified.
  • A Tour of the Amazon Seller Central Platform
    • A quick tour of the Amazon Seller Central Platform and where to find all of the important information you will need when selling on Amazon.
  • The Anatomy of a Listing
    • Robyn will show you what an Amazon listing consists of and best practices to help you sell more products
  • How to List Products on Amazon
    • Learn the basics that you'll need to know before creating listings on Amazon.
  • Listing Against Existing Listings on Amazon
    • Find out how to list your product on Amazon when there is an existing listing. Robyn will show you step by step what you need to do to make sure your listing matches.
  • How to Create a New Listing on Amazon Seller Central
    • In this lesson, Robyn will discuss what you need to create a new listing from scratch on Amazon.
  • How to Successfully Launch a Product on Amazon
    • Discover what it takes to successfully launch a product on Amazon with reviews, incentivizing buying and how to drive traffic to your listing.
  • The Importance of Split Testing Your Amazon Listing
    • Learn how to successfully start split testing your listing with different copy, images and ads on a regular basis to make sure you are maximizing your conversion rate.
  • Parent-Child Variations on Amazon
    • Understand parent-child variations on Amazon and how you can use variations to get more sales.
  • Amazon Special Programs - Giving Your Product An Advantage
    • Discover how special programs on Amazon can help maximize your sales, get more reviews, and expand your marketing.
  • The Role of Reviews on Amazon
    • After this lesson you will understand the importance of reviews for your product, and what you can and can't do to get more reviews.
  • Keeping Your Listing Active on Amazon
    • Learn how to keep your Amazon account healthy and what metrics you need to track to make sure Amazon won't suspend your account or remove your listings.

Taught by

Robyn Johnson

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