Search Marketing

Overview

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Build vital knowledge to help you create successful search marketing campaigns

Unlock the skills to use Search Engine Optimisation and Pay Per Click effectively.

Syllabus

Courses under this program:
Course 1: Search Marketing: Mapping the User Journey
-Discover how to use organic and paid search effectively to drive objectives throughout the user journey.

Course 2: Search Marketing: Search Engine Optimisation (SEO)
-Learn how to improve organic search rankings, increase website traffic and drive business objectives through SEO.

Course 3: Search Marketing: Paid Search Marketing – Pay Per Click (PPC)
-Learn how to use pay per click (PPC) to improve paid search traffic and drive business objectives.

Course 4: Search Marketing: Measuring Search Marketing
-Explore analytics to improve the ROI of your search engine optimisation and pay per click campaigns.