Explore the entire marketing process, from identifying and targeting your customer base to creating value that will appeal to your consumers and marketing and distributing your product.
Overview
Syllabus
- Course Introduction
- Unit 1: The Definition and Principles of Marketing
- Unit 2: Segmenting, Targeting, and Positioning
- Unit 3: Customers and Marketing Research
- Unit 4: Life Cycles, Offers, Supply Chains, and Pricing
- Unit 5: Distribution and Promotion
- Unit 6: Launching a Marketing Campaign
- Unit 7: Social Media Marketing
- Study Guide
- Course Feedback Survey
- Certificate Final Exam
- Saylor Direct Credit
