Gain comprehensive knowledge and skills in small business management through an extensive 98-hour course covering entrepreneurship fundamentals, team building, business planning, marketing strategies, and venture financing. Explore key elements of entrepreneurship, learn to assemble an effective team, develop a robust business plan, create impactful marketing strategies, and understand the intricacies of financing a new venture. Complete the course with a study guide, feedback survey, and final exam to earn a certificate and potentially receive direct credit.
Overview
Syllabus
- Course Introduction
- Unit 1: Elements of Entrepreneurship
- Unit 2: Building the Right Team
- Unit 3: The Business Plan
- Unit 4: Marketing Strategy
- Unit 5: Financing the New Venture
- Study Guide
- Course Feedback Survey
- Certificate Final Exam
- Saylor Direct Credit
