Foundational Skills and Knowledge Required of High Performing Salespeople. This course takes the mystery out of prospecting and establishing needs. Learners will gain a clear understanding of the prospecting process and the fundamental skills required to build lasting, long-term, trusting relationships with customers. Participants in Course Two will gain skills in understanding their product's value, identifying good prospects, maximizing the sales funnel, improving conversion ratios, creating a strategic prospecting plan, understanding the WIFM, creating an effective elevator speech, overcoming call reluctance, and so much more.
Professional Selling: Step 2 - Prepare Like a High-Performer
Kennesaw State University via Coursera
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Overview
Syllabus
- Why is Prospecting Important?
- Prospecting Best Practices
- Finding High-Quality Leads
- Establishing the Needs
Taught by
Terry Loe and Scott Inks